“Everybody lies.”

Recently, I started re-watching the TV series House on Netflix. Probably the most famous quote and theme from the show is, “Everybody lies.” As diagnosticians, Dr. House and his team had to use the data presented to them to find the truth about what was really happening to their patients.

Surveys may be the voice of the customer, but as Dr. House says, “Everybody lies.” But we have access to other forms of data to inform us about what’s happening with our customers.

My guest this week is Craig Stoss, Director of CX Services at PartnerHero, and he believes organizations should use their customer support data to deliver the best possible experiences for customers.

This week on Next in Queue, we discuss at:

· 4 Types of Customer Data

· The biggest challenge related to utilizing data

· Quantitative vs. Qualitative Data

· Next Issue Avoidance

· Why Product Teams should listen to Support data