We join the book with a new hypothesis from Mr Keen. Because some people lie on the Internet, we cannot be sure if anything is truth and therefore it is all invalid.  Solid idea. Applying this to elsewhere in the world: Because airplanes crash no one should fly, because some people [...]]]> Chapter 3 – 5:

We join the book with a new hypothesis from Mr Keen. Because some people lie on the Internet, we cannot be sure if anything is truth and therefore it is all invalid.  Solid idea. Applying this to elsewhere in the world: Because airplanes crash no one should fly, because some people kill people all people kill people…

It is also the start of what appears to be this author’s favourite way to make a point… putting several questions in a row at the end of a paragraph to make you “think” about his ideas, as opposed to proving his ideas.

Does anyone remember Bree or lonleygirl15 as she was known on the web? He uses this interesting example of a new type of entertainment as an example that: “We’re never sure if what we read or see is what it seems”. Is a videoblog of a 16 year old girl who turned out to be an 18 year old actress really the best example of falsehood that we can find? How about the current Swine Flu “epidemic”, in 1st world countries no one has even died from this “epidemic”, in fact the only deaths have been in Mexico and of the 150 possible cases, only 20 swine flu deaths have even been confirmed! But wait! The fact we are in an epidemic and should be panicking all across the world is something paid, non-amateur writers are discussing, guess I better go by my $0.02 face mask! That will guarantee my health!

The next 2 chapters were sad. Mr. Keen tells us the sad story of his favourite record store going out of business and blaming it entirely on iTunes, and illegal file sharing. The sadness of his friends who will miss the choice and wisdom of the employees and how nothing will ever be the same… You know what? GET OFF MY LAWN. Things change. The vast majority of people prefer to pick and choose their songs. And in fact, this is nothing new… remember mix tapes? Isn’t that a collection of favourite songs, akin to an iPod play list? We have simply made the transportation mode more efficient. It is sad that the we won’t have the wisdom of a music geek’s opinion on music, but hell we get Ebert’s opinion on movies every day and ignore him.

Let’s think of the radio. Here is a technology that music companies embrace, but yet isn’t that really delivering their artist’s art to billions of people for “free”? The music companies found a way to make that profitable. Keen pulls out of his ass the beautiful (and smelly) estimate of 20 billion songs being illegally downloaded in a year. Coincidentally, I this comes from the RIAA’s wonderfully amazing calculation that 40 songs are illegally downloaded for every song legally paid for on the Internet. Let’s do some math. The current belief is 24% of people in the world have some sort of internet connection. 6 billion people on the planet, therefore 1.44 billion people have internet. That means every person who has access to the internet anyhere in the world has downloaded 14 illegal songs and ~ 1/3 of a song legally. Plausible? Keen even refers to the legal download industry’s $1.1 billion a year business as “paltry”!! We live in a world where $1.1 billion is paltry? What is paltry is the number of companies to jump into this space! At $1.1bn if 3 companies each took 33% of the market they would be $400million companies. That means all 3 companies would be on Forbe’s list of the 400 most profitable companies! Hardly paltry.

None-the-less I am not condoning illegal activities, but the truth is that all technology can be copied and shared. The Internet simply provides a convenient way of doing so. As we have seen so many times before, fighting the Internet is futile. Embrace the technology and you can share your piece of a $1.1bn business space.

His next topic is of course video. Same argument really. A comment I really enjoyed was his quote: “Blockbuster [is] already hedging their bets by planning downloading services of their own”. Hedging bets?! I call that a smart CEO who is making good decisions. Give that guy a $90mil bonus!

There is a common theme in this book so far. Besides the fear-mongering, Internet is out to kill all things attitude, it is that everything is better if the person is professional at it. ie. I am no good as a writer because I don’t write as a profession. The entertainers on YouTube cannot provide good entertainment as they are not professionals. He deals in so many absolutes. I tend to believe this world isn’t absolute. I keep saying adapt to technology, but in reality I am aware this isn’t possible, and definitely isn’t a short term move. The point is that amateurs have their place in our society. Some of the best magic, juggling, entertainers I have seen were street side performers in squares and parks. That doesn’t mean they should all start websites and YouTube channels. Amateurism is a title and not an indication of skill. Let’s compare Susan Boyle to WIlliam Hung. Both of them are stars and relative amateurs, but I think that is too easy of a point to have to spell out.

When I do this I do not turn on the 57 fluorescent lights that line our ceiling so I can sit at my desk in the very back [...]]]> Sometimes I get to work before anyone else, not because I am overly keen, but I live an 8 minute walk away… Pretty hard to blame traffic.

When I do this I do not turn on the 57 fluorescent lights that line our ceiling so I can sit at my desk in the very back of the office and work. The morning sun is usually enough light for me to find my seat and turn on my computer.

I have been doing this for 3 years and yet my coworkers are constantly surprised that I am sitting in the dark! Is it such a novelty for me to not want to bombard my eyes with blue-tinged, glowing chemicals at 8:30am?

On this note of turning lights off, recently “Earth Hour” seems to be deemed, by the media at least, a success. But really… Was this event really a success?

I was in a meeting the same day as Earth Hour occurred. We came into the room turned out the lights so that we could view the projector and held the entirety of the meeting in the darkened room. When the meeting was done, we got up to leave and the host of the meeting turned the room lights back on and closed the door to the now empty room. Why? What is our obsession with having everything lit up to its fullest potential?  I walk through cities at night and see rows of 50+ story buildings with every floor brightly shining into the night! Even if there is some one on every floor, is it necessary that every single light be on? The linked Wiki page says the TO saw a 15% decrease in electricity consumption during that hour. Now I am no expert on energy, but if all I had to do to decrease consumption by 15% was shut a light switch off for one hour, and energy is a big concern for me, can’t this be done every night of the year?!

As my former roommates know I do tend to prefer darkness, probably my inner geek coming out, but I don’t think it is this preference that makes me think that Earth Hour (note the highlight) is a ridiculous concept. It is the fact that turning off a light when a room is empty is common sense that makes me come to this conclusion! All throughout Europe they have sensors that turn off hallways lights in hotels and business when empty, and turn on lights as soon as doors open. Even our office building in England has that, and we are a small building. These are not expensive tools, and according to Earth Hour, can save 10s to 100s of MWs every hour!

Regardless, you have to admit that organizing a global project to save sporadic amounts of energy for one hour in 88 out of 195 countries is not an efficient way to tackle this problem. Declared success or not, the real problem Earth Hour was trying to address wasn’t even scratched. How can you make the smallest dent in a problem by changing your behaviour 0.01% of the time (1 hour out of an entire year). Let’s put it this way: I want to lose weight using exercise. Using the Earth Hour Methodology® I only need to exercise 1.15 minutes in a week.  Sounds good to me, but how many health experts would advocate that as a solution?

Look, I am not an environmentalist. I try to apply common sense to my daily life. Don’t throw wrappers on the ground, reuse shopping bags, use reusable containers for leftovers etc.  So before the environmentalists say I am dismissing the effectiveness of the awareness Earth Hour spread, all I am saying is: Take all the effort you put into Earth Hour; The viral Tweets and Facebook groups, the banners, the government lobbying and put that towards a longer term solution and the Earth would benefit more.

BTW: This is all assuming that the Earth benefits from this… But that is another blog entry

If we think about it all things started from an idea, from the computer, to the spoon, to the wheel. All [...]]]> Where do ideas come from? Earlier tonight I was trying to think of a topic to write about and even started two articles (now saved in my draft folder). The ideas never fully formed.

If we think about it all things started from an idea, from the computer, to the spoon, to the wheel. All things we use on a day-to-day basis come from some initial idea. Some evolve in a positive manner; remember the first microwaves that weighed 100 lbs and had the capacity for 2 raw eggs? Some evolve in the wrong direction; Beta giving way to VHS comes to mind.

But not until I stopped thinking did the idea for this article arrive, perhaps that is the key: Ideas come when your mind isn’t working!

Perhaps Edison, who holds over 1000 patents in the US alone, never actually thought? His mind just came up with an idea while he was zoned out on his porch and he was skilled enough to recognize it and execute on it. Maybe this is why ideas come so rapidly when you are stoned? (not that I would know anything about that)

I think what separates “great” visionaries from others is not the idea itself, but the ability to execute the idea into a product that can perform the task it is meant to and do it in a way that is effective for the audience it is intended for. This could be some sort of consumer market, but in the case of this blog, the audience is you. My job as an “author” is to take an idea and write something that entertains and/or captures your minds for the brief few paragraphs I type.

But if that is the case, how does one measure the success of the execution? My blog certainly won’t get the millions of hits as something like slashdot.org or engadget.com. It could be argued that financial gain is a measure of success, but some of the greatest ideas in history haven’t resulted in the earning of much money at all, at least not for 1 or a concentrated group of people.

I choose to take my ideas and write them into a blog, others take their ideas and build an object to sell, and others take their ideas to the stage as stand up comedians. Each of these methods of execution are just as valid and satisfying to the idea holder and to their intended audience(s).

So execute your ideas how you want, and forget about the measurement of success, take a chance, write our thoughts, speak your mind, build that automated-booger-flicker or gold-plated laptop you’ve been dreaming about. The ride is more important than the destination!

So, did I execute? Probably not, it is 1 in the morning…