Wave of the Future

The beta of Google Wave has started, and I begged and grovelled for an invite and a friend was gracious enough to send one over. Here are my first thoughts.

Google Wave will change virtual communication. It won’t be over night, and it won’t be accepted by all, but then again Facebook was founded in 2004 and didn’t take off until 2 years later and Twitter is just finding an audience after 3 years in obscurity.

Social Networking in the virtual world is an interesting beast. While Twitter still hasn’t found a model to make decent money, and websites that collate/sort/rate/track tweets are popping up everywhere trying to be the first to make financial gain off of Mr. Dorsey’s brainchild. Facebook went from a simple and usable interface to an ad-centric model where instead of putting your friends at the top put a series of sponsored ads, tailored for you by data mining your profile. How kind. The same can be said about MSN (sic) aka Windows Live Messenger.

Since the Web has grown into a marketer’s wet dream and consumers are demanding everything for free, there seems to be a skew on the supply and demand charts. Because of that it means the newest challenge is balancing ads and ad space alongside product. And this is where Google thrives. Whether we talk about their minimalistic search engine interface (which makes Yahoo’s and MSN’s webpages look like a a 3 year old’s finger painting from the 60′s) to the subtle scrolling ads in Gmail: Google has nailed the balance of making free products while still capitalizing on the lust of web marketers.

So what does all of this have to do with Wave changing the virtual communication landscape? Wave currently is a ad-less, persistent, collaborative, realtime, multimedia, open source communication tool. I am sure the lack of ads will end coincidentally at the same time as the beta program. But the rest of my adjectives are a huge distinction from what is currently available.

At the moment products such as WebEx and Net Meeting dominate in the web conferencing space right now. While desktop sharing is a must in our international business world, what these technologies lack is the collaborative nature of a meeting. These products allow one user to display their screens, “whiteboard” and allow a basic MSNesque like text chat. While Wave lacks the desktop sharing, the ability to, in real time, share links, sites, photos, and a variety of other “gadgets” (polls are quite interesting where people can vote on any question and the tallies are immediately updated). How would this affect taking meeting notes, minutes etc? Every try to take a poll in a group chat room or over a conference call? Think about group projects in a university setting and how much easier it would be to all make decisions from the comfort of your home, in a “secure” (more notes on this later) and 100% traceable, copyable, printable way? No more will you argue over who said they’d print off the report.

Multimedia is a huge plus. How nice is it that you can add a gadget that shows a direct map to your place while you are “chatting” about directions to your place. No more need to lose a link in an accidentally closed MSN window, or having a subject less email with a static screenshot attached.  And the small fact that it uses rich text. Now you can give your thoughts headings and highlight important words. Now when you copy and paste from one medium to another you won’ t get stupid bats flying in your post, or lose the spacing/formatting so you have alphabet soup on your screen. In the end this provides a clearer message to the people you are communicating with.(Did I mention inline spell checking?)

Persistence. This is a huge problem with the web in general. Say goodbye to losing a lengthy Facebook message after accidentally clicking “back” or closing your browser. Wave stores your details in realtime. If you hit the k button, not only does everyone see that you hit that button, but you can immediately close your browser without any “save” keystroke and it persists. Add to that that you can file your sessions, re-open, re-play or continue them at any time and this is the most persistent capability the web offers today. Another key to all of this is that you don’t have random MSN-style .rtf files saved all over your harddrive with cryptic names like “chat with John” or “sweet cyber sex”.

Another feature is the concept of “Public Waves”. This is(*ahem* will be) the ultimate combination of mIRC, Internet forums, Message boards, CraigsList and knowledge bases. Combine the entire global community speaking on any subject in a realtime fashion with the search and storage capabilities of Google. It’ll put Yahoo Questions to shame.

And finally on my “pro’s” list, open source.  Once the hardcore geeks get a hold of this (I’ve already read that the race for the first usable iPhone and Blackberry apps is on) the possibilities are endless. Put on an MSN skin that minimizes the product into a compact chat forum for just you and your friends, build it into a WebEx-like technology to combine realtime knowledge and data share with PowerPoint and desktop presentations. An infinite communication market has just been opened up!

Of course with any great technology comes the bad.  At the moment security is a huge concern. Notwithstanding the recent Google problems with security; Are corporations going to trust their internal data to Google.  I don’t know the answer to this question. But in the open source world, I am sure that someone can develop quite quickly a security model that addresses the concerns that will undoubtedly arise.

The current interface is clunky and unintuitive and forces you (practically) to be in a full screen mode. This isn’t useful for most of us in our multitasking culture. Again, open source to the rescue.

The tracking issue. Google is renowned, and routinely chastised, for gathering data. And while I still agree that tracking my searches is a help to me, is tracking every personal/professional conversation I have necessary? I haven’t read a lot on this topic yet, I hope to shortly, but I have to assume some level of data mining is occurring.  What will this do to corporate use? It would be a stumbling block I am sure for this technology to take off on that front. For the public market? Well, 300 million people use Facebook and that site is entirely about mining data.

WebEx and Net Meeting are bloated and for no good reason. They require downloads and constant updates and still tend to be prone to errors outside of the IE world. Wave has none of these problems. The slickness of Google has yet again struck.

All in all, I 100% agree with Google’s marketing of this technology that Google Wave is what “e-mail” would have been if it was invented from scratch, and not made to mimic the existing postal system we had world wide.It took almost 3 years for Gmail to open to the general public and now it boasts 150 million users, both corporate and personal. I am very excited for the next 3 years.