The Continuing Social Networking Discussion (part 2)
Chapter 3 – 5:
We join the book with a new hypothesis from Mr Keen. Because some people lie on the Internet, we cannot be sure if anything is truth and therefore it is all invalid. Solid idea. Applying this to elsewhere in the world: Because airplanes crash no one should fly, because some people kill people all people kill people…
It is also the start of what appears to be this author’s favourite way to make a point… putting several questions in a row at the end of a paragraph to make you “think” about his ideas, as opposed to proving his ideas.
Does anyone remember Bree or lonleygirl15 as she was known on the web? He uses this interesting example of a new type of entertainment as an example that: “We’re never sure if what we read or see is what it seems”. Is a videoblog of a 16 year old girl who turned out to be an 18 year old actress really the best example of falsehood that we can find? How about the current Swine Flu “epidemic”, in 1st world countries no one has even died from this “epidemic”, in fact the only deaths have been in Mexico and of the 150 possible cases, only 20 swine flu deaths have even been confirmed! But wait! The fact we are in an epidemic and should be panicking all across the world is something paid, non-amateur writers are discussing, guess I better go by my $0.02 face mask! That will guarantee my health!
The next 2 chapters were sad. Mr. Keen tells us the sad story of his favourite record store going out of business and blaming it entirely on iTunes, and illegal file sharing. The sadness of his friends who will miss the choice and wisdom of the employees and how nothing will ever be the same… You know what? GET OFF MY LAWN. Things change. The vast majority of people prefer to pick and choose their songs. And in fact, this is nothing new… remember mix tapes? Isn’t that a collection of favourite songs, akin to an iPod play list? We have simply made the transportation mode more efficient. It is sad that the we won’t have the wisdom of a music geek’s opinion on music, but hell we get Ebert’s opinion on movies every day and ignore him.
Let’s think of the radio. Here is a technology that music companies embrace, but yet isn’t that really delivering their artist’s art to billions of people for “free”? The music companies found a way to make that profitable. Keen pulls out of his ass the beautiful (and smelly) estimate of 20 billion songs being illegally downloaded in a year. Coincidentally, I this comes from the RIAA’s wonderfully amazing calculation that 40 songs are illegally downloaded for every song legally paid for on the Internet. Let’s do some math. The current belief is 24% of people in the world have some sort of internet connection. 6 billion people on the planet, therefore 1.44 billion people have internet. That means every person who has access to the internet anyhere in the world has downloaded 14 illegal songs and ~ 1/3 of a song legally. Plausible? Keen even refers to the legal download industry’s $1.1 billion a year business as “paltry”!! We live in a world where $1.1 billion is paltry? What is paltry is the number of companies to jump into this space! At $1.1bn if 3 companies each took 33% of the market they would be $400million companies. That means all 3 companies would be on Forbe’s list of the 400 most profitable companies! Hardly paltry.
None-the-less I am not condoning illegal activities, but the truth is that all technology can be copied and shared. The Internet simply provides a convenient way of doing so. As we have seen so many times before, fighting the Internet is futile. Embrace the technology and you can share your piece of a $1.1bn business space.
His next topic is of course video. Same argument really. A comment I really enjoyed was his quote: “Blockbuster [is] already hedging their bets by planning downloading services of their own”. Hedging bets?! I call that a smart CEO who is making good decisions. Give that guy a $90mil bonus!
There is a common theme in this book so far. Besides the fear-mongering, Internet is out to kill all things attitude, it is that everything is better if the person is professional at it. ie. I am no good as a writer because I don’t write as a profession. The entertainers on YouTube cannot provide good entertainment as they are not professionals. He deals in so many absolutes. I tend to believe this world isn’t absolute. I keep saying adapt to technology, but in reality I am aware this isn’t possible, and definitely isn’t a short term move. The point is that amateurs have their place in our society. Some of the best magic, juggling, entertainers I have seen were street side performers in squares and parks. That doesn’t mean they should all start websites and YouTube channels. Amateurism is a title and not an indication of skill. Let’s compare Susan Boyle to WIlliam Hung. Both of them are stars and relative amateurs, but I think that is too easy of a point to have to spell out.