Marketing 101
Today I show you some advertisements that came from marketing departments that are seemingly run by monkeys who are either 40 years older or younger than their target audience and/or have IQs in the single digits.
 Is it McDonald's? |
This ad advertises that mayonnaise and chicken “is McDonald’s”. Correct me if I am wrong, but isn’t the definition of McDonald’s the Big Mac? aka Beef, not chicken?And what does “… and then some” mean? Is there some delineation of “being McDonald’s” that I am unaware of? Does it start at “Excellent Food” (ie. Not McDonald’s at all) and ends at “Obese fatass rednecks”?
I think the only thing that makes sense on this ad is that it is less than £1. I also like that the burger that they are advertising isn’t even completely on the billboard! |
This ad starts off with a “clever” joke, reminiscent of the bug’s ass flying through his head when he hits your windshield. But the point of this ad is to tell people to use caution on stairs.Few things:
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 Caution: Stairs Require Skill |
 A true statement |
Marmite is a horrible product. I was given the stuff when I first moved here and it tasted like I was licking the foot of an avid hiker who has an unexplained love of stepping in feces and has just spent a month trekking across the Andes.
However this ad is not clever like “Buckley’s: It tastes awful, but it works”. Negative Advertising is fine, and sometimes is effective. But this ad isn’t a negative advertising example. It is stating the absolute obvious. I could put anything on this billboard, from pizza to terrorism and the same statement would be true. It is also a tad obvious that the suitcase is being held at that ridiculous and, might I add, unusable angle so that the thumb can bias you towards a positive reaction. Don’t buy marmite. |