Supporting customers goes beyond having an email or phone number with people on the other end to respond. It is a mentality of how you want customers to experience your customer-centric product and services. You need to ensure you are guiding customers every step of the way. This session will take you through a practical approach to work with Product & Marketing teams to ensure your users are supported from the first website visit to the renewal stages. We will explore how your product can be enhanced to provide users with support where they need it, when they need it as well as how to nudge your users to success through automation, in-product guides, and UI changes.